An intravert works because it is not a banner: it appears only for the people and pages it is aimed at, and it goes away once someone has acted on it or dismissed it. These techniques build on that. The settings they use are described in Create a bank of intraverts and Place intravert widgets.
Queue several intraverts in one widget
List several intraverts in the widget. Only one is shown at a time: the first in the list that the person is allowed to see and has not yet clicked or dismissed. When they act on it, the next one takes its place on the next page they open. Put the most important intravert first, or switch on Shuffle order so the choice is random and no single message always wins. When nothing in the list qualifies, the widget shows nothing at all, so a queue that runs dry leaves no gap on the page.
Phase a campaign with dates
Do not run everything at once, especially on the homepage. Give each intravert a Start date and End date so that a set of messages takes turns: a teaser, the launch, a reminder in the last week. Dated intraverts can all sit in the same widget; only the ones inside their dates are considered.
Place them deeper than the homepage
The homepage is where banner-blindness sets in. The same intravert often does better in the Task Sidebar, the News Sidebar, on a landing page or on the search results page, where people are already looking for something. Try the same intravert in two places and compare the clicks: see Intravert analytics.
A click or a dismissal counts everywhere. Once someone has dealt with an intravert in the news sidebar it stays hidden on the homepage and in every other widget for its cookie period, so placing it in several areas does not mean people see it several times. Do not list the same intravert in two widgets that appear on the same page, though: it would show twice.
Aim at the right people
Click rates improve when fewer of the wrong people see the message. Tick Logged-in users only to unlock targeting by teams (a parent team includes its sub-teams), grades and locations (a site includes its buildings), and Contributors only for a message meant for publishers. A new parking scheme at one site need not appear for everyone else.
Aim at the right pages
Use Target content to tie an intravert to the pages it belongs with. Set it to Task category and pick Finance, and it appears only beside tasks in the Finance category or one beneath it; set it to News type for stories of one type. This only does anything where the widget sits in the Task Sidebar or the News Sidebar; elsewhere a targeted intravert is skipped, so it is safe to leave in a shared list. A new expenses form promoted beside every finance task, and nowhere else, gets found by the people who need it.
Standing notices
For something that should always be there, such as a link to the IT service desk, set Cookie period to 0. The intravert then appears on every page load and is never hidden. Use this sparingly, as it turns the intravert back into a banner.
Retire on time
Nothing dates an intranet like a “Welcome to the new intranet” panel a month after launch. Give every campaign intravert an End date when you create it. To pull one immediately, change it to a draft: only published intraverts are ever shown, and it can go back later. Keep the bank tidy by moving finished intraverts to the Bin.
When an intravert is not enough
An intravert lives in a widget area, alongside the page. For a message that must interrupt, such as an emergency notice that floats over the content, use an Ultravert instead: see Ultraverts guide.